The consistency scan is the free public check. We fetch your homepage, a sample of products and collections, and your shipping and refund policies, then look for statements that don't line up. Findings quote the exact text so you can jump straight to the fix.
You can also add house rules in plain language ("never use em dashes", "every product must state dimensions in cm"), and the scan will enforce them page by page. Rules are yours, not ours.
What we check
Copy contradictions
Product descriptions that argue with their own collection, or with each other.
Shipping promise mismatches
"Free shipping" on the homepage, "orders over $50" on the policy page. Pick one.
Expired promotions
Banner copy or hero images promoting a sale that ended weeks ago.
Currency and pricing consistency
One market, one currency displayed. No stray USD prices on a UK storefront.
Your house rules
Plain-language brand rules enforced on every page we scan.
Example finding
One real check, rendered the way it appears in a report.
Homepage advertises free shipping the policy page contradicts
The homepage hero promises "Free worldwide shipping". The shipping policy page requires orders over $75 for free shipping, and excludes several countries.
Homepage: "Free worldwide shipping on every order." Shipping policy: "Free shipping on orders over $75, excluding CA, AU, NZ."
Fix
Rewrite the homepage to match the actual policy, or update the policy to match the promise. Customers screenshot the more generous version and expect it at checkout.
Common questions
What kinds of contradictions does the consistency check find?
The ones customers screenshot: a homepage promising free worldwide shipping while the policy page requires a $75 minimum, a product claiming next-day dispatch in a collection that states made-to-order lead times, a hero banner still advertising a sale that ended weeks ago. Findings quote the exact conflicting text.
Can I enforce my own brand rules?
Yes. House rules are plain-language instructions like 'never use em dashes' or 'every product must state dimensions in cm'. The scan enforces them on every page it reads and reports each violation with the page and the offending text, so fixes are quick.
Does the consistency check require a store connection?
No. It runs on your public storefront: homepage, a sample of products and collections, and your shipping and refund policies. Enter your URL and email and the report arrives in minutes. The connected operational audit is separate and optional.
Related checks
Related guide: Why your storefront contradicts itself